Stage 1 — Top of Funnel · Lead Generation
Awareness & Traffic
FREE
Organic and paid traffic drives prospects into the 86it ecosystem
Facebook Ads
YouTube (201 videos)
Instagram @86it4success
Website: my86it.com
Cold traffic enters
Stage 2 — Tripwire · Low-Cost Entry
86it 7 Day Challenge
$7
Low-friction entry point converts browsers into buyers. Proves value and builds trust with real estate agents.
Buyer converts → upsell
Stage 3 — Core Offer · Training
"60 for 60" Training Program
$497 (one-time)
60 strategies in 60 days. The flagship training product for real estate agents looking to level up their business.
Training grads → membership
Stage 4 — Membership · Recurring
Market Mastery Membership
$99.97/mo
Monthly membership with ongoing training, scripts, market updates, and community. Recurring revenue engine.
Members → done-for-you
Stage 5 — Done-For-You · High-Ticket Recurring
Physical Newsletter Service
$297 – $497/mo
Printed newsletters mailed directly to agents' past clients and sphere of influence. Highest LTV product.
Tier 1
150 newsletters/mo
$297/mo
Tier 2
250 newsletters/mo
$397/mo
Tier 3
400 newsletters/mo
$497/mo
Retention & Upsell Loop
Long-Term Recurring Revenue
Newsletter clients stay long-term (high switching cost). Training and membership clients upsell into newsletter service. Membership feeds retention across all tiers.
Revenue Model Per Customer Journey